Your Routes dashboard presents you with information on how you are performing on a specific route.
This is broken down by the total market clicks on the route, the clicks that you have received, and your click share. It also showcases your click share trend so that you can monitor your performance over time.
For each market, you can filter your view according to your origin and or destination. You can also order your results according to market clicks or your clicks, enabling you to see the routes where you are over or underperforming and the routes with the most market potential.
With this information to hand, you can highlight and assess opportunities, identify which actions have driven-up route performance and evaluate how these activities can be scaled across other routes to further drive clicks.