1. What is happening/What are you communicating today?
We’re running a price accuracy test across our platforms to identify and remove content with poor price accuracy. Travellers use Skyscanner because our platform is trusted to provide fast, comprehensive, and accurate search results. One of the most common reasons travellers get in touch with our support team is because of differences in price between what’s last seen on Skyscanner and then first seen on a partner’s website. Low accuracy is also one of the biggest drivers of a low Partner Quality Rating score. It’s therefore in everyone’s best interests to keep pricing as accurate as possible.
The aim of the test is to:
- Improve the accuracy of prices visible totravellers throughout the search and booking flow
- Improve the conversion rate of searches into bookings
2. When will the filtering start?
We are aiming to run the first week of filtering from Friday 3 September.
3. What prices are being filtered?
We’ll be filtering at the lowest level possible with the manual filters system – partner-market-carrier-route – to avoid filtering as much of our accurate content as possible.
This means filtering combinations that have a price inaccuracy score of >50%.
4. How do you calculate the accuracy score, and how did you decide on the >50% score threshold?
The price accuracy score is calculated based on the percentage of your prices on redirect that are inaccurate by more than €7 or by more than -€25.
The 50% threshold has been decided as this means that for every 1 in 2 redirects (at the partner-market-carrier-route combination level), price accuracy is significantly bad (outwith (+€7,-€25)), and we believe that this warrants filtering all of that combination’s content. By doing so, we are limiting the percentage of good content being filtered as much as we can.
Please note, the threshold level is subject to change following our initial test.
We are in the process of developing an automated quote suppression service, that will allow us to filter only inaccurate content at an individual itinerary level, which we will update you on in due course.
5. What happens after prices are filtered?
After 7 days, we will disable the filtering and analyse our data. Based on our findings we will decide how to progress from there.
6. Where can I find more information about my price accuracy?
Your price accuracy score is available on the price accuracy section of the Partner Portal. You can break down your score by market, carrier, and route. The dates are set to the past week, but this can be adjusted so that you can see how your score has changed over time. When looking at your price accuracy per market you can see how your overall average compares to the rest of the market. Data can be downloaded so that individual inaccurate results can be analysed.
7. What other details are available?
Along with your price accuracy score, we also recommend that partners review their traveller feedback score on the partner portal. This information captures the experience our travellers are having with your site, and how this compares to other partners in a chosen market. You can see how price accuracy affects your score, and you can download a traveller feedback report for further details.
8. How do I know if this data is accurate?
If you believe that your price accuracy score is not correct, we recommend reviewing your landing event installation as soon as possible to make sure this has been implemented correctly, across all markets and devices. You should also look at your cache settings and investigate individual results on the inaccuracies report for inconsistencies.
9. What is considered a ‘bad’ or inaccurate price?
Our Partner Portal captures all price inaccuracies that differ by plus or minus 4 Euros (based on the last price seen on Skyscanner upon redirecting and the first price seen upon landing on your website). We are filtering the worse price inaccuracies based on thresholds of (+€7, -€25), beyond which we see significant conversion degradation.
10. How consistent is Skyscanner’s cache?
Skyscanner has a cache rule to decide whether we should use our cached quotes as the final price. Our standard settings are based on booking horizon, and cached prices are updated every 10 minutes for flights leaving in <7days, every 4 hours for flights leaving in <30 days and 8 hours for flights leaving >30 days. Across all content, we also refresh any prices older than 10 minutes at the point of redirecting. Please check your individual settings with your Skyscanner account manager – we can reduce these settings to align with your own caching where appropriate.
11. How important is it that I monitor my price accuracy regularly?
Very. Our data shows a direct correlation between improved price accuracy and improved conversion rate and traveller feedback.