Overview
Skyscanner’s launch of dynamic CPCs in car hire allows for partners to adjust CPCs based on an expanding set of defined dimensions, something that is covered in the ‘Dynamic CPC Operations Guide’ report. For partners deciding to join in this system for launched markets, partners will also be able to receive a daily report outlining the previous day’s performance and opportunities for enhancement. Skyscanner will deliver this report to partners daily in their SFTP folder (also described at length in the ‘Dynamic CPC Operations Guide’). There are use cases that show how to interpret the report in the appendix of this document.
The report naming convention is as follows:
partnername_click_and_insights_report_YYYYMMDD.csv
The Car Hire Click and Insights Report (V01) has the following descriptor variables to provide easier
reference for partners in reading the report:
1) Search Date
2) Partner Name
3) Grouping (aggregation descriptor)
The Car Hire Click and Insights Report (V01) has the following levels of grouping.
These describe opportunities where partners can customise their CPCs (described more in the Dynamic CPC Operations Guide):
4) Market
5) Device
For each of these levels of aggregation, the following performance metrics are provided in the Car Hire Click and Insights Report (V01):
1) Average Rank
2) CPC
3) Currency
4) Clicks
5) Grouping Total Clicks
6) Cost
7) Impressions Rendered
8) Availability Impressions Missed
9) Average Price Difference (percent) (from lowest quote)
10) Beat Price Impressions
11) Meet Price Impressions
Below is a sample of how the report would look like.