Skyscanner actively monitors the variance in price between your site and our results, which is known as Price Accuracy. As Price Accuracy is fundamental to maintaining customer trust and driving conversion rates, Skyscanner actively monitors it to give you a view on how you are performing.
We express Price Accuracy as a percentage of the tests where the price returned from your API and the final bookable price are the same. You can easily view this on a per market or global basis and use filters to identify the best and worst performing markets.
Monitoring your price accuracy will enable you to act when you see your percentage dropping. This is particularly important as price accuracy issues can also reduce your Customer Feedback stores, increase the amount of your content that is filtered out due to accuracy issues, and impact your look to book ratio.