Skyscanner actively monitors the variance in price between your site and our results, which is known as Price Accuracy. As Price Accuracy is fundamental to maintaining customer trust and driving conversion rates, Skyscanner actively monitors it to give you a view on how you are performing.
We express Price Accuracy as a percentage of the tests where the price returned from your API and the final bookable price are the same. You can easily view this on a per market or global basis and use filters to identify the best and worst performing markets.
Monitoring your price accuracy will enable you to act when you see your percentage dropping. This is particularly important as price accuracy issues can also reduce your Customer Feedback stores, increase the amount of your content that is filtered out due to accuracy issues, and impact your look to book ratio.
We now offer partners the opportunity to install Downstream Visibility.
Why should you install Downstream Visibility?
Travelers use Skyscanner because they trust that they will see fast, accurate and comprehensive results when they search. The accuracy of those results is particularly important, with changes between the prices seen on Skyscanner and the prices seen when landing on a partner's website being one of the most common reasons users get in touch with our support teams. Low accuracy is also one of the biggest drivers for poor Partner Quality Scores.
With Downstream Visibility, you will be able to understand whether the price information is consistent with what you offer on Skyscanner’s website as the solution offers visibility of the whole journey from redirect to conversion. This helps us to understand if the price is accurate not only at landing page, but also in the following steps and if the final price paid by user is still consistent. You can observe and evaluate your price accuracy performance, providing the necessary insights to enhance user experience and improve conversion rates.
What are the benefits of Downstream Visibility?
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With the right visibility (from redirect to the end of a booking journey), Downstream Visibility is able to provide you with:
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Targeted price accuracy management as the solution will show how accurate quotes on Skyscanner are, and allows us to display the most accurate and up-to-date prices.
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The ability to reduce price inaccuracies and optimise for higher conversions and improve traveller sentiment and trust which will positively impact your PQS scores
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Improved look-to-book ratios as the solution eliminates the need for additional price checks
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Real-time reporting of the accuracy of all your redirects from Skyscanner, including detailed downloadable reports
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Comparison against the average accuracy of other partners in the markets where you operate, broken down by Airline and OTA
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Meaningful accuracy reports on a route-by-route and carrier-by-carrier level
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Visibility beyond price accuracy - identify signals of technical and commercial problems in a fast and comprehensive manner
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How to install Downstream Visibility?
You have the option to implement either a:
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1st party tag - events are sent directly from the traveller's device to Skyscanner's servers
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Pixel solution - events are sent directly from the traveller's device to Skyscanner's servers
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Server-to-Server solution - events are sent directly from your servers to Skyscanner's servers
Please reach out to your Commercial Manager for more information.
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