What can I do to improve my conversion rates?

There are a few things that you can do to give your conversion rates the best chance:

• Provide all Value Add and Extras for a rate within the API response. This will increase your value score and, in turn, improve conversions.
• Provide deeplinks to booking pages, day view and homepage
• Provide localised web pages for each individual market with at least the market language and currency. This can be further enhanced by providing the ability to combine any language and currency in a deeplink for any market.