Downstream Visibility

Being able to understand what travellers see and do across both Skyscanner and your website is advantageous for both parties; by analysing the data produced we can both optimise our offerings to provide a better service for travellers. In Skyscanner we refer to the the ability to understand what travellers see and do on your website as "Downstream Visibility".

The data fields we collect are mainly for the following 2 purposes:

(1) To understand whether the price is consistent with what you offer on Skyscanner’s website. We are collecting the price related fields of the whole journey from redirect to conversion. This helps us to understand if the price is accurate not only at landing page, but also in the following steps and if the final price paid by user is still consistent. We also require some information corresponding with the price, to understand what might lead to the price inaccuracy.

(2) To approximate the revenue for conversion on your site redirected from Skyscanner. As in the commercial agreement with you, there are some fields in conversion event to calculate the revenue on your site redirected from Skyscanner.

SAT

Skyscanner has an existing solution in this area called 'SAT' (Skyscanner Analytics Tag). Due to advances in browser privacy technologies and the ability to provide data to Skyscanner more reliably, this solution is gradually being replaced. If you already use 'SAT' in your website, it will eventually be replaced but please do not make any alterations to your existing 'SAT' integration until instructed by Skyscanner.

How to install DV?

DV supports three integration solutions (S2S/Tag/Pixel),providing a choice of methods with different level of complexity.

A full documentation will be provided at the beginning of work on the integration.