Using the redirects section within the portal, it is possible analyse your traffic performance by market or date, and break it down according to device, market and traffic source. Similarly, you can filter on these dimensions as well as by brand and carrier.
As well as viewing this data in the chart and table, you can download it to perform further analyses.
With this information to hand, you can compare your performance across device, market and traffic sources to identify strengths and weaknesses, as well as best practices and opportunities to improve performance.
Filters
On the left-hand side of the screen, you will be able to configure filters to customize your dashboards.
You can configure it by:
- Time Range
- Last day, week, month, quarter, or year
- Previous calendar week, month, or year
- Custom (from relative or specific dates)
- Advanced (includes the date starting and ending for the analysis)
- Time grain: This is the resolution of the graph
- Hour
- Day
- Week
- Month
- Quarter
- Year
- Brand: If more than one Brand is associated with your portal you will be able to select them to build your reports
- Market: List of available markets for your brands (two-letter code)
- Click type: you can select from
- Ads (Dynamic)
- Ads (Inline)
Performance Trends reports
Redirects: Overview reports
Provides insights into your redirects and passengers over time.
Redirect Trends
Deeper dive to visualize your redirect changes over time, week-over-week (WoW), month-over-month (MoM), and year over year (YoY)
Redirect Trends Breakdown
Break down your redirects by:
- Click type
- Device
- Trip type
- Cabin Class
- Markets
- Itinerary type
- Carrier
Total Redirects Breakdown
Understand the properties of Redirects you receive from Skyscanner. To find more about Routes, visit the Routes Dashboard where you can view more insights and export your Route Performance data.
Dimensions on this report are:
- Top 20 Markets
- Top 20 Routes
- Top 20 Carriers
Each one can then be broken down by:
- Click type
- Device
- Trip Type
- Itinerary type
- Carrier
When can I expect yesterday's data to be available?
The data for the previous day will be available the following day after 12:00:00 UTC.
Submitting feedback
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