Overview
Your Overview dashboard presents you with all Brand and Integration performance metrics you need to be aware of to run your business successfully on Skyscanner.
With this information at hand, you can highlight and assess opportunities, identify which actions to take, and evaluate how these activities can be scaled across markets and brands.
Filters
On the left-hand side of the screen, you will be able to configure filters to customise your dashboards. You can configure them by:
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Time Range
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Last day, week, month, quarter, or year
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Previous calendar week, month, or year
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Custom (from relative or specific dates)
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Advanced (includes the date starting and ending for the analysis)
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Time grain: This is the resolution of the graph
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Hour, Day, Week, Month, Quarter, Year
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Brand: If more than one Brand is associated with your portal, you will be able to select them to build your reports
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Market: List of available markets for your brands.
Brand Performance tab
How is your brand performing? (KPI charts)
This section includes several KPI charts and a period on period comparison (WoW and MoM).
Period on period comparison. The WoW change compares the selected period (e.g. 1 day, 5 days, 30 days, last quarter or year) with a shift of 7 days. MoM comparison occurs against the same period but shifted by 4 weeks, while YoY shifts the time range by 52 weeks.
Click Share Growth WoW (percentage points). Click share growth is the new metric we’re introducing in this view. It represents the rate of change in the partner's Click share (also known as Share of Voice, SOV) expressed in percentage points, when compared to the corresponding period from last week, last month (4 weeks ago), or last year (52 weeks ago). E.g. if SOV this week is 2% and SOV last week as 3.5%, then Click Share growth is -1.5 percentage points.If the last 30 days are selected, the WoW change compares this same selected period (30 days) but shifted by 7 days.
We are unable to disclose the complete absolute Market Share (Share of Voice) within our Partner portal. Nevertheless, our partners are welcome to contact our Data Products commercial team to subscribe to Travel Insights reports, which offer this capability. Additionally, the Routes report provides a comprehensive summary of Click share on specific routes.
Total Searches. This KPI represents the total number of metasearch API request sent over the selected period time for selected filters. Total searches data is limited to the past 30 days. Therefore, we can only display the Week over Week (WoW) comparison (i.e., -7 days shift) if the chosen time range is under 30 days.
Redirects (Metasearch and Advertising). This KPI represents the total number of traveller redirects from Skyscanner to your brand, broken down by redirect type (meta or ads).
Conversions and Conversion rate based on reported bookings. The reported bookings are shared by partners through APIs, email reports, and similar means. These bookings are usually not accessible for the past 2-3 days. Therefore, in order to accurately calculate the conversion rate (redirects divided by bookings), we consider only the redirect events up to 2 days ago.
Conversions and Conversion rate based on Downstream visibility (DV) bookings. In contrast, DV bookings represent the conversion events recorded by our DV solution (server to server or pixels). These are expected to be less accurate but more timely than the bookings reported through other means because of the lossiness associated with front-end event tracking.
How is your brand performing? (trends)
Click share trends are grouped on a weekly basis (on Mondays) while other data points have daily granularity.
WoW, MoM and YoY change (bar charts) represent the % or percentage points (p.p.) change comparing to the same period 1 week, 4 weeks or 52 weeks ago.
Integration Performance tab
How healthy is your API?
Results found %. % of search requests that returned valid results.
Error responses %. % of search requests that returned error results.
No results responses %. % of search requests that returned a valid response but 0 quotes.
Top searched Markets. The table shows top 5 markets sorted by search requests number and average Results found % (success rate)
Markets with lowest Success rate (Results found %). The table shows top 5 markets (long tail) with the lowest % of Results found requests.
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