How to set up your tracking in Simplified view mode

This guide walks you through to set up or change Click Tracking, URL Parameters, and Impression Pixels tracking for your Skyscanner Ads campaigns in Simplified view mode.

Follow these steps to ensure your tracking setup is valid, compliant and delivering reliable campaign reporting:

Action	Steps	Screenshot
Scroll to the Tracking setup section in your campaign	Go to the Tracking setup section in the line item of your campaign.  Depending on your account, you'll see:  Simplified View - default for Self-Serve users. XML View - default for internal Skyscanner users.
Add your Third-party click tracking	Paste a clean Third-party click tracking URL without GDPR macros, extra parameters, or HTML tags. If this is the only change you're making, click Validate tracking setup to confirm compliance Learn more
Add Custom parameters	First, add UTM or custom parameter names.  Then, you can use both static values and dynamic macros. Type @ to explore the available dynamic parameters. For full details, go to the technical documentation.  Finally, click Validate tracking setup button to confirm
Validate the tracking setup	Click Validate tracking setup button to check that the redirect works and the parameters are correct. Use Open URL to test accessibility.  After saving the line item, use the Skyscanner Preview URL if needed - you can find it in the right-hand column.
Add Impression pixel URL	Enter a valid impression tracker URL. No HTML tags or unsupported macros. Learn more
Switch to XML view (optional)	Switch to XML view for advanced editing of tracking code.
Get technical support (optional)	You’ll find extra help in the interface, giving you quick answers without leaving the tool: ⓘ Info icon – Click for more details or to open a related article. Expandable banner – Click for additional guidance on dynamic parameters. For further help, click Get technical support link in the top-right of the Tracking section to contact the Skyscanner Ads team.