Skyscanner Advertising

Tracking Guides

• Third-party clicks and impressions tracking
• How to set up your tracking in Simplified view mode
• How to set up a click tracker in SAM using XML mode
• How to set up your impression pixel in SAM?
• Custom Tracking Parameters

Skyscanner Ad Manager

• Line Items
• Campaigns
• Advertising Dashboard User Manual

Campaign Optimiser

• Campaign Optimiser FAQs
• Campaign Optimiser User Manual