Downstream Visibility

Being able to understand what travellers see and do across both Skyscanner and your website is advantageous for both parties; by analysing the data produced we can both optimise our offerings to provide a better service for travellers. In Skyscanner we refer to the the ability to understand what travellers see and do on your website as "Downstream Visibility".

The data fields we are collect are mainly for the following 2 purposes:

(1) To understand whether the price info is consistent with what you offer on Skyscanner’s website. We are collecting the price related fields of the whole journey from redirect to conversion. This helps us to understand if the price is accurate not only at landing page, but also in the following steps and if the final price paid by user is still consistent. We also require some info corresponding with the price, to understand what might lead to the price inaccuracy.

(2) To approximate the revenue for conversion on your site redirected from Skyscanner. As in the commercial agreement with you, there are some fields in conversion event to calculate the revenue on your site redirected from Skyscanner.

SAT

Skyscanner has an existing solution in this area called 'SAT' (Skyscanner Analytics Tag). Due to advances in browser privacy technologies and the ability to provide data to Skyscanner more reliably, this solution is gradually being replaced. If you already use 'SAT' in your website, it will eventually be replaced but please do not make any alterations to your existing 'SAT' integration until instructed by Skyscanner.

We now offer partners the opportunity to install Downstream Visibility.

Why should you install Downstream Visibility?

Travelers use Skyscanner because they trust that they will see fast, accurate and comprehensive results when they search. The accuracy of those results is particularly important, with changes between the prices seen on Skyscanner and the prices seen when landing on a partner's website being one of the most common reasons users get in touch with our support teams. Low accuracy is also one of the biggest drivers for poor Partner Quality Scores.

With Downstream Visibility, you will be able to understand whether the price information is consistent with what you offer on Skyscanner’s website as the solution offers visibility of the whole journey from redirect to conversion. This helps us to understand if the price is accurate not only at landing page, but also in the following steps and if the final price paid by user is still consistent. You can observe and evaluate your price accuracy performance, providing the necessary insights to enhance user experience and improve conversion rates.

What are the benefits of Downstream Visibility?

• With the right visibility (from redirect to the end of a booking journey), Downstream Visibility is able to provide you with:

  • Targeted price accuracy management as the solution will show how accurate quotes on Skyscanner are, and allows us to display the most accurate and up-to-date prices.

  • The ability to reduce price inaccuracies and optimise for higher conversions and improve traveller sentiment and trust which will positively impact your PQS scores

  • Improved look-to-book ratios as the solution eliminates the need for additional price checks 

  • Real-time reporting of the accuracy of all your redirects from Skyscanner, including detailed downloadable reports

  • Comparison against the average accuracy of other partners in the markets where you operate, broken down by Airline and OTA

  • Meaningful accuracy reports on a route-by-route and carrier-by-carrier level

  • Visibility beyond price accuracy - identify signals of technical and commercial problems in a fast and comprehensive manner

How to install Downstream Visibility?

You have the option to implement either:

• 1st party tag - events are sent directly from the traveller's device to Skyscanner's servers

• Pixel solution - events are sent directly from the traveller's device to Skyscanner's servers

• Server-to-Server solution - events are sent directly from your servers to Skyscanner's servers

DV supports three integration solutions (S2S/Tag/Pixel),providing a choice of methods with different level of complexity.

A full documentation will be provided at the beginning of work on the integration.