Performance - Competition Analysis Module

Competition Analysis Module

The Competition Analysis presents competition insights into a route's YoY performance in 2 different sub-modules:

1. Evolution
2. Competitiveness  

 

Search Criteria

The Data:

• A user can generate a Competition Analysis search for one Origin and/or Destination for future Travel Month(s) including the current month.
• The past search data date range is always the last 360 days.

 

Using the filters

Routes and Travel Month filter are mandatory to start a search in Competition Analysis Module.

Routes

Displays selection for Origin and Destination of a traveller's trip and also Directionality.

A user will only be able to read and select origin and destination airports that are enabled in the subscription manager. 

There are multiple ways to search origins and destinations:

• Enter an origin or destination into the text field. This can be a city or airport name or IATA code.
• Search for a country by clicking the country radio button and entering the country name into the text field.
• You can also find a country by using the dropdown country list.  
• Clear selections by clicking on the individual route indicator which appears when you've selected an origin or destination or by clicking the Clear all button.
• NOTE: Selections are limited to 5 origins and 5 destinations. 
• A wildcard search is supported as well, e.g. LHR -> *, i.e. London Heathrow to any airport.
• Once origins and destinations are selected, the Routes section on the right of the filter will summarise your choices and display all possible combinations.

Directionality 

Directionality allows you to analyse data between directional and non-directional routes. By default, the module shows the analysis for non-directionality.

• Select directionality by clicking the directionality tab or 'change' link in the routes section of the filter, then switch between the two options. 
• Your choice of directionality will then be applied to all of your route selections.

• Non-directional air traffic is when we calculate traveller demand in two streams that flow in opposite directions. For example, if a traveller searches for a return flight from Valencia to Edinburgh, they’re counted once from Valencia to Edinburgh and once from Edinburgh to Valencia. Here, passenger count is based on departure and arrival.  
• Directional air traffic is when we calculate traveller demand that flows in one direction. For example, if a traveller searches for a return flight from Valencia to Edinburgh, they are counted once from Valencia to Edinburgh. 
• Non-Directional and Directional volumes help calculate trends more precisely, providing a clearer picture of what’s happening and where. 

The directionality of the routes is also represented by the double and single arrow representation on the right-hand side of the Routes filter.

Travel Period

The period when a traveller's trip takes place.

• All forward Travel periods that were searched by travellers on Skyscanner will appear in the drop-down (including the current month). 
• Select one or multiple travel months. A selected month appears in dark blue colour.
• Only continuous month selection is allowed to understand seasonality. For example: if you click on Jun and Aug, Jul will be auto-selected to show trends for Jun, Jul and Aug summer months. 
• There is no restriction on how many months you can select as long as they are continuous. 
• A single-month selection will display this month in the Travel Month field (e.g. July 2020). If 2 months are selected then it will appear as Months(2). 

Search Period

The period when a traveller's search takes place.

• Historical search months are included up to the current date.
• By default, the module is updated for the current month as well as the past 12 months.
• Select one or multiple search months from the list by clicking the month buttons, these will appear dark blue once selected.
• Only continuous month selection is allowed. For example: if you click on Jan and June month buttons, Feb, Mar, Apr, and May will be auto-selected to show trends for those months. 
• A single month selection e.g. May 2019 will display in the Search Month filter button as May 2019. If 2 months are selected then it will appear as Months(2). 
• All months can be selected by clicking the Select all button and all months are cleared by clicking the Clear button. 
• A handy indicator at the top of the filter displays a summary of your selection period, e.g. Jan 2019 - Jun 2019.

Secondary Filters

In addition to routes and travel month filters, a user can also refine data by using the following set of secondary filters:

Comparison Year Change historical year to compare to current period or year.
By default, the historical period selected is for the current year-1. This filter allows you to compare the current year with a previous year by selecting a year of your choice as far back as 2018.  The comparison year selection interacts with the historical period line chart and updates the mouse hover data points on the chart. It also updates the key metrics, the table data and the excel export.

Markets Markets represent countries selected by travellers on Skyscanner when they carried out their searches.
By default, all markets are selected, however, the filter may restrict the number of markets shown based on a partner's subscription set-up. The total market count will appear in the drop-down. Markets are displayed by Region > Country. There are multiple ways to search, select and deselect markets: Enter a country, or region name into the search field.  Click on a region to expand the list of countries then select or deselect your choices. Clicking the Clear button will uncheck all selections.  Clicking the Select all button will check all countries. Clicking the X-close icon or Cancel button will close the Market filter and no changes will be applied.  Click the Save button to save your changes. Please note changes will not be applied until the Apply button is clicked in the filters menu.

Airports The list of airports serving the selected route By default, All Airports are selected, taking into account a partner's subscription restriction. The total airport count will appear in the drop-down. Origin airports cannot be unchecked.

Cabin class Shows a drop-down list of cabin classes available on the flights serving the selected routes, e.g. Economy, Premium Economy, Business, First Class

Stops Shows a drop-down list of stop options available on the selected routes, e.g. Direct flights, 1 stop, 2 stops etc.

Day of week Shows a drop-down list of day of week options from Monday to Sunday.

Time of day Shows outbound and inbound flight times segmented by morning, afternoon and evening. By default, time of day will show data for all time segments both for outbound and inbound flights.  A user can select a single option: All times, Morning flights from 00:00-12:00 local departure time, Afternoon from 12:00-1800 local departure time and Evening from 18:00-23:59.

Journey duration Shows filter options for a total journey duration of the flight segmented by short, medium, long. By default, all journey durations option is selected.   A user can select a single option: Short-haul flights duration is from 30min-3hrs, Medium flights duration from 3hrs-6hrs and Long flights duration >6hrs.

Trip kind Shows a drop-down list of Trip Type such as One Way, Return, Multicity.

Trip length Shows the total length of the trip for return flights only displayed in days.  By default, all trip duration options are selected.   Select a single option: 'Short break' 1-3days. 'Holiday' is 5-14days and 'Travelling' is 30-90days.

Travel type Shows a drop-down list of Travel Type such as Domestic and International.