Opportunity - Unserved Routes

Unserved Routes Module

This module provides insights about the most search-for routes that don't have a direct flight service, opening unique opportunities to bridge the market gap and plan for the growth. An unserved route is defined as a combination of airports where Skyscanner could not find any scheduled direct flights for a selected travel period.   

 

Using the filters

Routes

Easily select routes based on origin and destination. By default, the module renders data for all non-directional global routes and markets.

There are multiple ways to search, select and deselect routes:

• Enter an origin or destination into the text field. This can be a city or airport name or IATA code.
• Search for a country by clicking the country radio button and entering the country name into the text field.
• You can also find a country by using the dropdown country list.  
• Clear selections by clicking on the individual route indicator which appears when you've selected an origin or destination or by clicking the Clear all button.
• NOTE: Selections are limited to 5 origins and 5 destinations. 
• A wildcard search is supported as well, e.g. LHR -> *, i.e. London Heathrow to any airport.
• Once origins and destinations are selected, the Routes section on the right of the filter will summarise your choices and display all possible combinations.

What is Non-Directional based volume? 

• Non-directional air traffic is when we calculate traveller demand in two streams that flow in opposite directions. For example, if a traveller searches for a return flight from Valencia to Edinburgh, they’re counted once from Valencia to Edinburgh and once from Edinburgh to Valencia. Here, passenger count is based on departure and arrival.

The directionality of the route is also represented by the double arrow representation on the right-hand side of the Routes filter.

Travel Period

Displays a month when a traveller's trip takes place.

Future Travel Period searched by travellers on Skyscanner will appear in the drop-down. 

• All months are selected by default.
• Select one or multiple travel months. A selected month appears dark blue.
• Only continuous month selection is allowed to understand seasonality. For example: if you click on Jun and Aug, Jul will be auto-selected to show trends for Jun, Jul and Aug - summer months. 
• There is no restriction on how many months you can select as long as they are continuous. 
• A single month selection e.g. May 2020 will display in the Travel Month filter button as May 2020. If 2 months are selected then it will appear as Months(2).  
• All months can be selected by clicking the Select all button and all months are cleared by clicking the Clear button. 
• A handy indicator at the top of the filter displays a summary of your selection period, e.g. Jun 2020 - Jun 2021.

 

Search Period

The period when the travellers' search took place.

• The last 12 search months will appear in the drop-down (including the current month). By default, all 12 search months are selected. 
• You can select one or multiple search months. A selected month appears dark blue.
• Only continuous month selection is allowed. For example: if you click on Jun and Aug, Jul will be auto-selected to show trends for Jun, Jul, Aug - summer months. 
• A single month selection e.g. May 2020 will display in the Travel Month filter button as May 2020. If 2 months are selected then it will appear as Months(2).  
• All months can be selected by clicking the Select all button and all months are cleared by clicking the Clear button. 
• A handy indicator at the top of the filter displays a summary of your selection period, e.g. Jun 2020 - Jun 2021.

Unserved routes trends chart

• This chart compares performance trends of up to 5 trend lines, each of which indicates an individual route observed over the last 12 months.
• Compare several routes' metrics, including total searches, total redirects and average fare per passenger. This can be changed using the Metrics drop-down.
• Group by each route's data trend by Search Months and Travel Months (future dates of departure).
• Each data point showcases at most 5 selected unserved route trends.
• To change the routes displayed on the graph select routes from the table below the chart (up to a maximum of 5 routes). Once selected click the Compare button to refresh the chart. 

 

Unserved routes table

The table displays the following data.

• Rank: used to highlight and rank top priority unserved routes.
• Route: airport codes of an unserved route split by directions.
• Searches: total number of global searches on Skyscanner for a given route over the last 12 months.
• Combined total searches: a sum of total numbers of global searches on Skyscanner for both directions on a given route over the last 12 months.
• Average fare per passenger: the average fare per single passenger on Skyscanner for a given route over the last 12 months globally.
• Market average exits/search: a ratio between global redirects and searches (CTR) on Skyscanner for a given route over the last 12 months.
• Combined RPI: route performance index — coming soon.
• Compare use the checkboxes to compare routes in the chart.

 

Export

All Unserved routes module data (filter selection, chart data and table data) can be exported in .xls format.